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Quantifying the Value of Facebook Likes

Our friends over at TechSavvyAgent offer a numerical illustration of the value of a “like“: In the top image Tech Savvy Agent received 10 Likes and 12 Comments which led to 4,892 Impressions of the...

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Americans Still Don’t Trust Banks, Why they Might Trust Bankers

No one should be shocked to hear that Americans are putting little trust in banks these days, as Scott Malone of Reuters reported on Tuesday. “Just 25 percent of Americans and 16 percent of Britons...

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Sales Professionals Build Their Online Reputation, Boost Their Business

Reputation has always been important for sales professionals. Consumers need to believe in the salesman to believe in the product. The difference today is it’s much easier for that reputation to spread...

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The ‘Likeification of a Nation’: “Like!”

Last week Michael McClure at Professional One Franchising wrote about the “Likeification of a Nation,” and on top of a clever headline he provided a prescient post. In it he wrote: I know that “Agent...

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Trusted Service Professionals Bring Clarity to Complex Mortgage Business

It’s no surprise that consumers said understanding the mortgage process is the most difficult step in getting a mortgage in a recent MortgageMatch.com survey. What is surprising – and troubling – is...

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Find the Right Service Provider from the Start

Last week I wrote about the value of service professionals guiding consumers through a complicated purchasing process – like getting a mortgage. It’s just as vital that consumers find the right service...

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Consumers Volunteering Personal Information Bring Real Value to Market[ers]

Traditionally, online ad targeting has been driven by cookies, small files created by websites to track user behavior and interests.  This can sometimes lead to great but creepy customer service, as...

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Bing Takes Social Search Further, We Say Keep Going

Bing announced this morning that now any search results retrieved by logged-in Facebook users will show which links your friends have “Liked” or shared. This goes a step beyond their previous...

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Washington Post Writer’s Mortgage Mess Illustrates the Importance of the...

In Sunday’s Washington Post, columnist Dana Milbank wrote, “The problem in the nation’s housing market now isn’t subprime lending. It’s subpar lenders.” Milbank goes on to describe his personal horror...

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Nathan Says Social Search Surges Ahead With or Without Traditional Players

Stik.com co-founder Nathan Labenz guest blogged today on Piehead about the building momentum for social search. Here is an excerpt: Imagine if every time you searched for a restaurant or a hotel or a...

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Registered as a Professional on Stik? Tweet Your Profile and See Results

You just registered as a professional at Stik.com. Congrats! (If you haven’t then do it now at Stik.com) We’ve designed Stik.com to be a low maintenance tool for sales professionals to engage with...

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Can Social Media Put Money in your Pocket?

Every realtor wants to know how he or she can make money from social media. Bernice Ross, CEO of RealEstateCoach.com, shared her own plan for getting the most from social media in a two-part series on...

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Connect Your ‘Fan Page’ to Your Stik.com Profile

Your Stik.com profile shows off personalized recommendations and reviews that help potential clients trust you and feel comfortable doing business with you.  But what if you want to share more...

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Add Your Stik.com Recommendations to Your Facebook Business Page

You probably noticed that Facebook has converted your business page to the Timeline, like it or not. We’ve optimized the Stik.com tab to fit the new design. Just follow these simple steps to add your...

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Personalize Your Requests for Recommendations

It’s important to speak from the heart when asking for your friends for help. Starting today you can customize your requests for recommendations on Stik.com. It’s simple. Visit your recommendations...

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Stik: Reviews from your social network (via Digital Brand Marketing Educator)

At Stik.com we always appreciate feedback from users and analysts. We thought we’d share this post from Basil C. Puglisi, who quickly hits on the real value of Stik.com: finding trusted service...

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Thank Your Recommenders on Stik.com

We may have developed our own language for communicating online from LOL to TTYL, but we should remember that whatever lingo we use, manners still matter. Now you can thank your recommenders for their...

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Manage Your Stik.com Reviews

The most successful Stik.com professionals have collected dozens of recommendations and 20 or more reviews. As you build toward that level you should manage your reviews so that the best are showing at...

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Add Your Stik.com Recommendations Badge to Your Website

Visited your Stik.com profile lately? I hope you noticed our note at the top of the page about adding your recommendations badge to your website or blog. It’s a great way to continue to collect...

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Can Reviews Be More Meaningful? New Social Recommendation Services

By Alan Glazier, OD, FAAO Social review sites like Yelp enable recommendations for a particular business that are not selective; you are depending on the word-of-mouth referrals of a vast number of...

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Give Your Favorite Professionals a Google Bump

By now you’ve heard of Google’s +1.  It’s shorthand for “this is pretty cool,” as Google says. Now Stik.com users can +1 the professionals they trust most. Visit Stik.com and give all of these...

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Build your Business on Facebook in Minutes with this New Tool!

Are you wondering how to use Facebook to build your business? Tired of signing up for social media accounts, only to have them just sit there for months on end doing nothing? Stik.com has now made it...

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Boost Your Recommendations and Reviews with Your Email Signature (Outlook 2003)

If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile. Add your unique URL...

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Boost Recommendations and Reviews with Your Email Signature (AOL)

If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile. Add your unique URL...

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Boost Recommendations and Reviews with Your Email Signature (Hotmail)

If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile. Add your unique URL...

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Boost Recommendations and Reviews with Your Email Signature (Yahoo)

If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile. Add your unique URL...

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Boost Recommendations and Reviews with Your Email Signature (gmail)

If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile. Add your unique URL...

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Rotary Partners with Stik.com to Raise ‘Pennies for Polio’ at No Cost to...

In a new twist on fundraising, local Rotary clubs are asking supporters to open their desktops rather than their wallets. Through a partnership with the networking website Stik.com, Rotary clubs around...

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Boost Your Recommendations and Reviews with Your Email Signature (Outlook 2010)

If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile. Add your unique URL...

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Google+ & Social Search – Stik.com Co-Founders Present at LeadsCon

This week Stik.com Co-Founders Jay Gierak and Nathan Labenz presented Google Leader to an audience of 1,200 people at a marketing conference at the Mirage hotel and casino in Las Vegas. The reaction...

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